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FOR IMMEDIATE RELEASE
Media Contact: Kimberly Krautter, 404-229-1073
BRANAM ORAL HEALTH ANNOUNCES NEW DISTRIBUTION DEAL WITH DRUGSTORE.COM
Deal provides direct sales of revolutionary all-natural Xylitol products to 3 million consumers
OREGON, OH (Businesswire) Tuesday, April 12, 2011 - Branam Oral Health Technologies, Inc. is announcing a new national distribution contract with drugstore.com giving the company direct access to over three million online customers for its innovative line of pediatric dental care products. “This agreement proves that a wide range of consumers want all-natural dental  care products for their children,” said Branam CEO Mick Janness.
The Centers for Disease Control and Prevention recognizes early childhood tooth decay as the most chronic childhood disease in America, affecting 28% of all children under the age of six with an estimated annual impact of over $1.74 Billion to the U.S. healthcare system. Branam Oral Health seeks to reverse this trend by developing products that prevent rather than just treat this disease. Health industry professionals well understand that an individual’s oral health is linked to general health. The all-natural BranamTM product line was developed by Dr. Stephen R. Branam, a pediatric dentist who has practiced preventive and restorative dentistry for over 33 years.
drugstore.com will feature the complete line of Branam’s all-natural dental care products that are focused on preventing childhood tooth decay. Unlike other products on the market, the Branam line is formulated with a rich supply of Xylitol, an all-natural ingredient derived from plant and fruit fibers. Clinical studies show that Xylitol is highly effective in combating the bacteria that lead to chronic ear infections and tooth decay.
The key differentiating factor of the Branam product line is the level of Xylitol in the formulations. “Studies show that Xylitol is most effective in combating specific bacteria strains when six to ten grams are consumed throughout the day,” stated Dr. Michael Marderosian, a respected general dentist and member of the Branam Scientific Advisory Board. “This is easily achieved when using the range of products the Branam line has to offer without having to change or adopt new behaviors.”
drugstore.com will also sell Branam’s patented Ortho-GibbyTM, which is the first orthodontic teething pacifier to promote proper oral alignment and tongue positioning while providing teething relief for babies. This product is rapidly being adopted by a host of medical professionals including pediatricians and speech pathologists, as well as general dentists and pediatric dentists.
Significantly, all Branam products are made entirely in the U.S.A., meeting the highest quality and safety standards.
“Our other distribution agreements proved that our products passed the rigorous standards of both the medical community and the natural foods industry,” said Janness. “However, from the beginning, we have developed the product portfolio and brand to appeal to the general public where the greatest need for products of this type exists.”
Branam was founded in 2007 by Dr. Stephen R. Branam who, after 30 years of private practice, became alarmed by the rise in early childhood tooth decay despite decades of advances in adult oral health care. “This disease is largely preventable with the proper education and preventive products to support the effort.” said Dr. Branam. “I wanted to develop a line of products to aggressively address this issue that are also naturally formulated and safe for even the youngest child.” Working with a team of scientists, Dr. Branam developed a proprietary line of products to give professionals and parents healthy dental care alternatives. For more information, please visit www.BranamSmile.com.
drugstore.com, inc. (Nasdaq:DSCM) is a leading online retailer of health, beauty, clinical skincare, and vision products. The company was founded in 1998 with a mission to serve the health, beauty and wellness consumer with selection, convenience, information and personal service
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FOR IMMEDIATE RELEASE
Media Contact: Kimberly Krautter, 404-229-1073
BRANAM ORAL HEALTH TECHNOLOGIES ANNOUNCES SEVERAL NEW NATIONAL PRODUCT DISTRIBUTION CONTRACTS
Revolutionary line of products combats childhood tooth decay and enhances healthy lifestyles.
OREGON, OH (Businesswire) Tuesday, October 19, 2010 - Branam Oral Health Technologies, Inc. announces several new national distribution contracts through which the company will launch its innovative line of pediatric dental care products. "The agreements prove the depth of the product line and the void in the marketplace for naturally-formulated dental care products specifically designed for children," said company CEO Mick Janness. "By executing these agreements, we are introducing the product line to medical professionals as well as natural food retailers and e-retailers."
The Branam(tm) product line was developed by Dr. Stephen R. Branam, a pediatric dentist who has practiced preventive and restorative dentistry for over 33 years. The Centers for Disease Control and Prevention recognize early childhood tooth decay as the most chronic childhood disease in America, affecting 28% of all children under the age of six with an estimated annual impact of over $1.74 Billion to the U.S. healthcare system. Branam Oral Health seeks to reverse this trend by developing products that prevent rather than just treat this disease. Health industry professionals well understand that an individual's oral health is linked to general health.
Beginning with the patented Ortho-Gibby(tm), Branam is introducing the first orthodontic teething pacifier which promotes proper oral alignment and tongue positioning while providing teething relief for babies. The product is rapidly being adopted by a host of medical professionals including pediatricians and speech pathologists, as well as general dentists and pediatric dentists.
Branam is also launching a line of naturally-formulated dental care and functional food products focused on advancing pediatric care. Unlike other products on the market, the Branam line is formulated with a rich supply of Xylitol, an all-natural ingredient derived from plant and fruit fibers. Clinical studies show that Xylitol is highly effective in combating the bacteria that lead to chronic ear infections and tooth decay.
The key differentiating factor is the level of Xylitol in the Branam product formulations. "Studies show that Xylitol is most effective in combating specific bacteria strains when six to ten grams are consumed throughout the day," stated Dr. Michael Marderosian, a respected general dentist and member of the Branam Scientific Advisory Board. "This is easily achieved when using the range of products the Branam line has to offer without having to change or adopt new behaviors."
Significantly, all Branam products are made entirely in the U.S.A., meeting the highest quality and safety standards.
The company made an early commitment to make the product line available through professionals as well as to consumers. On the strength of its initial product offering, Branam has secured contracts with some of the largest distribution companies in North America. Henry Schein, a publicly traded Fortune 500(r) company, is the largest distributor of health care products and services to 136,000 office-based medical and dental practitioners which account for approximately 45% of the estimated 250,000 practices in the U.S. and Canada. Branam has also secured a distribution agreement with Patterson Companies, Inc., another publicly traded specialty distributor serving dental practitioners in North America.
Janness cites a distribution deal with Frontier Natural Products Co-Op as recognition for the quality of Branam's natural formulations and social responsibility practices. Frontier specializes in the distribution of natural and organic products to over 10,000 natural foods stores and specialty shops throughout the U.S. and Canada. Augmenting outreach to the natural foods market, Branam has also inked a contract with Select Nutrition Distributors, a division of UNFI, which is recognized as the leading national distributor of natural health products to over 30,000 stores nationwide.
Additionally, Branam products are being marketed directly to independent pharmacists in the U.S. and Canada by Lake Erie Wholesale Medical Supply, Inc. Pharmacists represent a critical component in the solution to this disease, because parents rely heavily on their pharmacists for guidance on the health and wellness of their children.
Branam was founded in 2007 by Dr. Stephen R. Branam who, after 30 years of private practice, became alarmed by the rise in early childhood tooth decay despite decades of advances in adult oral health care. "This disease is largely preventable with the proper education and preventive products to support the effort." said Dr. Branam. "I wanted to develop a line of products to aggressively address this issue that are also naturally formulated and safe for even the youngest child." Working with a team of scientists, Dr. Branam developed a proprietary line of products to give professionals and parents healthy dental care alternatives. For more information, please visit www.BranamSmile.com.
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